Covariance Dashboard

Revenue impact analysis from advertising and pricing levers

Revenue Impact

$-51,049

from 10% ↑ in spend

Percentage Change

-2.3%

expected revenue picked_up increase

Correlation Strength

-0.961

Strong relationship

Slope Coefficient

-20.4539

Δrevenue_picked_up per unit Δspend

LEVER:

OUTCOME:

CHANGE:

Based on historical covariance analysis

Current spend$24,958

Proposed spend (+10%)$27,454

Current revenue picked_up$2,267,250

Projected revenue picked_up$2,216,201

Expected Gain: $-51,049 (-2.3% increase)

Highest-impact levers ranked by slope coefficient

How strongly each lever correlates with revenue outcomes

Strong +

Moderate +

Neutral

Weak -

Strong -

revenue picked_up

occupancy

bookings

conversions

spend

impressions

clicks

adr