Incrementality Dashboard
Causal impact analysis of marketing spend on revenue and occupancy
Incremental Revenue
$-512,149
Incremental ROI
-2052%
Test vs Control Lift
-10.1%
Statistical Confidence
94%
CHANNEL:
OUTCOME:
Test vs Control Analysis
Comparing high-spend months (≥median) vs low-spend months
SPEND COMPARISON
High Spend Months
$30,667
Low Spend Months
$19,250
REVENUE LIFT
-10.1%
$-245,938
Incremental revenue from google ads advertising
OCCUPANCY LIFT
-13.8%
+-11.7 pts
Incremental occupancy percentage points
Spend vs revenue picked_up
Monthly relationship showing causal impact
- Spend
- revenue picked_up
Slope Coefficient:-20.5202
Correlation (r):-0.969
Incrementality Metrics by Outcome
| Outcome | Baseline | Incremental Lift | % of Total | ROI | R² | Confidence |
|---|---|---|---|---|---|---|
| revenue picked_up | $2,830,768 | $-512,149 | -22.1% | -2052% | 0.94 | 94% |
| occupancy | 104.6% | +-25.4% | -32.1% | -0% | 0.96 | 96% |
| bookings | 5.5K | +-1368 | -32.8% | -5% | 0.99 | 99% |
| conversions | 107 | +-13 | -13.4% | -0% | 0.07 | 7% |