Nodal Hospitality

Competitor Sphere

Monthly brand competitiveness score vs. the market

Primary competitor:

Competitiveness Score

2026-03

2.5/ 5.0
Trailing
0 — At Risk5 — Leading

Score Trend

Competitiveness score over time (0–5)

2025-022025-032025-042025-052025-062025-072025-082025-092025-102025-112025-122026-012026-03012345

Brand Metrics Radar

Nodal Hotels vs Hotel A vs market average

AwarenessConsiderationPreferenceRecommendImpression0255075100
  • Nodal Hotels
  • Hotel A
  • Comp Avg

Nodal vs Hotel A — Score Delta

Positive = Nodal leads, negative = competitor leads

-50-2502550AwarenessConsiderationPreferenceRecommendImpression

Awareness

60

Hotel A: 16.6

+43.4 pts

Consideration

68.5

Hotel A: 47.3

+21.2 pts

Preference

66.5

Hotel A: 63.4

+3.1 pts

Recommend

15.6

Hotel A: 11.7

+3.8 pts

Impression

47.7

Hotel A: 88.2

-40.5 pts

Strategic Recommendations

vs Hotel A & market average

Gaps to Close

Impression-20.5 pts behind avg

Refresh brand identity and ensure consistent messaging across all channels.

Recommend-19.7 pts behind avg

Focus on guest experience, post-stay follow-up, and review generation campaigns.

Competitive Strengths

Preference+1.9 pts ahead

Maintain momentum — double down on what's driving this advantage.

Consideration+19.3 pts ahead

Maintain momentum — double down on what's driving this advantage.

Overall score: 2.5/5 — Below market average. Prioritise Awareness and Consideration as the highest-impact levers.